Mike Klein: Reducing noise and increasing impact – targeting and amplifying leadership internally

For organisations that are transforming, undergoing change, or seeking to reach new levels of performance, internal communication plays a crucial role in amplifying leadership and helping align activities in a common direction.

Leadership amplification and the drive for alignment are not simple, top-down, one-size-fits-all processes. Instead, leadership needs to connect with influence – tapping into the different kinds of influence that exist in organisations: ambassadorship, peer influence, advocacy and followership.

In this presentation, Mike Klein discusses how internal communicators can use the Four Dimensions of Internal Influence to increase traction, reduce friction and accelerate the spread of behaviours and performance. And in so doing, they can also demonstrably raise their game to the leaders who seek their support.

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