In this live broadcast, our Brand Marketing Leaders looked at the importance of B2B brand storytelling and how they built a successful brand strategy over the last two years.
In our latest Live with Marketers broadcast from Europe, we discussed:
· What B2B marketers can learn from B2C brand campaigns
· The placement of Brand in a broader marketing strategy
· The importance of storytelling in creating a compelling brand narrative
· And, how we pull it all together with effective measurement
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