Lessons for Consumers and Companies from Innovations in Pricing | Lidija Polutnik | TEDxKranjskaGora

A shopping experience these days can seem overwhelming. As a customer, you have to make what seem like an endless set of
choices and sort through a lot of data.

Dr. Lidija Polutnik, a Professor in the Economics Division at Babson College, Boston, MA, discusses three topics in her speech: why do we see changes in pricing options and distribution models, what are the resulting implications and opportunities for companies and consumers and how can companies adjust to succeed in this new space.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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