It can be quite challenging to separate your product from similar products in the marketplace. One way to elevate your product above your competition is to surround your product with benefits that will make your product more attractive in the market place. The product surround model introduces you to the concept of differentiating your product through the benefits surrounding the product. Setting your product apart allows you to compete more successfully in a crowded market place.
Product Surround Model
It can be quite challenging to separate your product from similar products in the marketplace. One way to elevate your product above your competition is to surround your product with benefits that will make your product more attractive in the market place. The product surround model introduces you to the concept of differentiating your product through the benefits surrounding the product. Setting your product apart allows you to compete more successfully in a crowded market place.
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