
1. the hottest fashion item in China in 2019 is an “oversized blazer” (大哥廓西). The search hits of this fashion item on Taobao in Q1 soared by 317 %. 🤷♀️🤷♀️🤷♀️
2. Chinese women are getting bolder and men more delicate. 👻While Chinese ladies are increasingly more interested in blazers and suits, men search for more fluffy designs. Search for “men's see-through clothing" rose by 107%, “men’s earring” by 69% and “men’s floral shirts” by 49%, for instance, compared to 2018.🕺💃🕺
3. Women prefer comfort while men follow trends. “Loose” is the most searched keyword among female fashion shoppers in 2019 this far, while Chinese men care more about “trendiness styles”.🦸♂️🦹♀️🦸♂️
Do you think these are unique to China, or is it a global trend? 🤓 What’s your take? 👇👇👇
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#china #fashion #luxury #chinese # #consumerbehaviour #consumertrends #ashleytalks
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