When it comes to releasing your music, there is no one-size-fits-all strategy. And according to Cameo Carlson, president of mtheory Nashville, some of the most important elements behind your release strategy stem from setting the right goals. Carlson leads us through how to create goals that fit your unique shape as an artist and provides insights for leveraging your fans to create momentum for your current project... and the one after that.
Co.Lab is an event and video series for working artists to meet their peers, get advice, and workshop their careers with the best in the business. Hosted and presented by Spotify for Artists. To learn more, visit
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