![Learn to say NO to potential customers Learn to say NO to potential customers](https://i.ytimg.com/vi/9BxRvbB1L2A/maxresdefault.jpg)
I was speaking on a panel to a group of accountants and i received a question from someone in the audience. It was apparent that they hesitate to say NO to a potential customer. I explained my thought process in my business and how I have learned that saying NO is saving you from a headache down the road.
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