Developing & Defining Your Brand in an Increasingly Crowded Landscape | Yelena Fradlis

Find Your Soul: Developing & Defining Your Brand in an Increasingly Crowded Landscape

Yelena Fradlis
Former SVP Marketing, Creative Director - New York & Company


Finding and defining unique properties that customer can emotionally connect to.
Building a community of avid supporters and connecting it to an in-person activity.
Finding a face for the brand, but also a spirit and a soul.
The importance of the role of the brand ambassador to be more than IG followers count.

Branded Content:
Partnering with young artist to create unique content and tap into their circles of influence.
Create original, memorable and short stories that can be easily shared but in a meaningful series.

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